Corporate Engagement is how businesses engage with internal and external stakeholders to add value to their enterprises and for the mutual benefit of their communities. Corporate Social Responsibility (CSR) refers to a business’s philanthropic efforts and voluntary contributions to societal development within their communities and beyond. It is the guiding lens through which internal and external stakeholders engage. Internally, the focus is typically on the workplace and employee satisfaction, while externally, it addresses some societal need. Marginalized communities are often the focus of CSR efforts. While it can take different forms, the most valuable initiatives focus on the greatest societal need. This means marginalized communities are usually front and center of the best efforts.

To remain successful, organizations must remain connected to their stakeholders and contribute to developing their communities outside a profit-oriented role. Research shows that more and more customers want businesses and brands they patron to be responsive to the needs of their communities and society.

Montgomery County ranks 20th among the wealthiest in the United States and 12th among its most diverse. It’s a dualling tale of wealth and poverty, primarily among its Black and Brown populations. Due mainly to historical events that have been hostile to non-white people and policies that have adversely impacted immigrant communities, the county’s emerging multicultural majority holds significantly less wealth and an overall lower quality of life. On the one hand, this does not bode well for the county’s future.

On the other, it offers endless opportunities for businesses to engage in problem-solving, positively impact their communities, and leave a lasting legacy through corporate engagement and corporate social responsibility.